Impirica Inc. Privacy Policy

Impirica Inc. (“Impirica”) has created this privacy policy (“Privacy Policy”) in order to set out how we collect, use, and disclose personal information, including through the Impirica platform and related Impirica mobile tool suite (the “Platform”) that facilitates the measurement of impairment risk.

The privacy of our users is of great importance to us. By visiting our marketing website located at (the “Website”) or using the Platform or related services in any manner (collectively, the “Services”), you acknowledge that you accept the practices and policies outlined in this Privacy Policy and you hereby consent to the collection, use and disclosure of your personal information in accordance with this Privacy Policy.


This Privacy Policy covers our collection, use and disclosure of information about identifiable individuals (“Personal Information”). This Privacy Policy does not apply to the practices of companies that we do not own or control, including those of the clients we serve.

Except as described in Section 2.3 below, Impirica does not access or collect any User information inputted into the Platform. Our clients are responsible for their own privacy practices when using the Platform.


2.1. Organizational Information

To use the Platform, users must have a valid Impirica user ID. When we register a user ID, Impirica collects the user’s first and last name and organization to uniquely identify the user, authenticate user access, and facilitate an assessment (including scoring) through the Platform.

2.2. Website Data

Impirica may also collect certain information from users of the Website through web forms that collect your first name, last name, email address, phone number, and company name, and may also collect Internet addresses, time spent logged into the website, and other usage data (“Website Data”). This information is logged to respond to user queries, provide ongoing email updates, and to constantly improve the quality of the Services.

The Website uses technologies such as cookies, beacons, scripts, and tags. These technologies may be used for analyzing trends, administering the website, tracking users’ movements around the website, and gathering demographic information about our collective user base. Various browsers may offer their own management tools for removing these types of tracking technologies.

2.3. User Data

When a User (person being assessed) is registered on the Platform, Impirica collects first name, last name, date of birth, age, gender, location (the “User Data”). This information is collected to facilitate a User assessment (including scoring) and have access to other Services. User Data is used to run an assessment through Impirica’s proprietary scoring algorithms and generate a report for the organization requesting an impairment assessment (“Impirica’s Client”)

2.4 User Results

The Platform allows Impirica’s Client(s) to collect information to identify impairment risk, create profiles, and monitor impairment risk over time. This includes information regarding the User’s cognitive skills and overall driving performance (“Results”). User Results are only accessible to Impirica and Impirica’s Clients’ authorized users with privileges to view or manage the information and may be used by the Impirica’s Clients in monitoring impairment risk amongst the Client’s Users.

2.5 Anonymized Data

Impirica is continuously evolving their scoring algorithms and tool design to ensure optimal predictive power. In addition, Impirica is focussed on growing its foundation of cognitive based research. To achieve this objective, Impirica will use the anonymized User Results for research and development purposes.  


Impirica stores its Website Data per paragraph 2.2 of this Privacy Policy, on servers located in Canada. By submitting information, you agree to this transfer, storing or processing of your Personal Information in Canada. You acknowledge and agree that your Personal Information may be accessible to law enforcement and governmental agencies in those countries under lawful access regimes or court order.

Impirica stores the User Data and User Results collected through the Platform as follows:

  • For customers based in the United States of America (“USA”), data is retained completely in the USA.
  • For customers based in Canada, data is retained completely in Canada.


4.1. Service Providers and Business Partners

We may from time to time employ other companies and people to perform tasks on our behalf and need to share Client Personal Information with them to provide the Platform and related Services. Unless we tell you differently, such third parties do not have any right to use the Personal Information we share with them beyond what is necessary to assist us. This includes third party companies and individuals employed by us to facilitate our Services, including the provision of software licensing, maintenance services, database management, Web analytics, scientific research and general improvement of the Platform and related Services.

4.2. Business Transfers

If we (or substantially all of our assets) are acquired, or if we go out of business, enter bankruptcy, or go through some other change of control, Personal Information may be made available or otherwise transferred to the new controlling entity, where permitted under applicable law.

4.3. With Your Consent

If we need to use or disclose any Personal Information in a way not identified in this Privacy Policy, we will notify you and/or obtain your express consent as required under applicable privacy laws. Moreover, Impirica will only share Personal Information with your employer, prospective employer, physician, or third-party administrator with your express consent.


We will keep your Personal Information for as long as it remains necessary for the identified purpose or as required by law, which may extend beyond the termination of our relationship with you. We may retain certain data as necessary to prevent fraud or future abuse, or for legitimate business purposes, such as analysis of aggregated, non-personally identifiable data, account recovery, or if required by law. All retained Personal Information will remain subject to the terms of this Privacy Policy.


You have the right to access the Personal Information we hold about you in order to verify the Personal Information we have collected in respect to you and to have a general account of our uses of that information. Upon receipt of your written request, we will provide you with a copy of your Personal Information, although in certain limited circumstances, and as permitted under law, we may not be able to make all relevant information available to you. These instances include Personal Information that:

  1. Contains references to other persons,
  2. Is subject to solicitor-client or litigation privilege,
  3. Contains our own proprietary information that is confidential to us,
  4. Has already been destroyed due to legal requirements or because we no longer needed it for the purposes set out in this Code,
  5. Cannot be disclosed for legal reasons.

In such circumstances we will provide reasons for the denial to you upon request. We will endeavor to deal with all requests for access and modifications in a timely manner.

We will make every reasonable effort to keep your Personal Information accurate and up to date, and we will provide you with mechanisms to update, correct, delete or add to your Personal Information as appropriate. As appropriate, this amended Personal Information will be transmitted to those parties to which we are permitted to disclose your information. Having accurate Personal Information about you enables us to give you the best possible service.


We may amend this Privacy Policy from time to time. Use of Personal Information we collect is subject to the Privacy Policy in effect at the time such information is collected, used, or disclosed. If we make material changes or changes in the way we use Personal Information, we will notify you by posting an announcement on our Website or sending you an email prior to the change becoming effective. You are bound by any changes to the Privacy Policy when you use the Website after such changes have been first posted.


Your personal information is secure within Impirica. We have comprehensive security controls to protect against unauthorized use, alteration, duplication, destruction, disclosure, loss, or theft of, or unauthorized access to, your personal information.


You can choose not to provide us with some or all your personal information. You can also withdraw your consent to our use of your personal information, provided:

  • You give us at least sixty (60) days written notice by completing the necessary form available.
  • There are no legal requirements for your consent.


We take our responsibility to protect the confidentiality of your personal information very seriously.

For more information about our commitment to protect the privacy and confidentiality of your personal information, please contact our Privacy & Compliance Coordinator at 1-(855)-365-3748 or [email protected].

If you feel that your question or concern has not been satisfactorily addressed, we want to hear from you. Please write to:

Impirica Inc.
2nd Floor, 10650 – 113 Street NW
Edmonton, Alberta T5H 3H6

Last Updated: May 25, 2021